Brand Kit
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Brand Kit
1. Logo System
1.1 Primary Logo
An abstract letter R constructed with black linear strokes, formed by three evenly spaced streamline segments. Represents structured computational power, asset flow pathways, and a stable underlying infrastructure.
1.2 Variations
Light Gradient Background (Top-Left)
A soft light gradient that conveys transparency, clarity, and trust.
Solid Deep Green Background (Top-Right)
A solid Rax Deep Green background providing maximum contrast and brand consistency.
Vertical Gradient Lines (Middle-Left)
A technical, performance-driven visual created using vertical light-to-dark lines.
Soft Fluid Mesh (Middle-Right)
A smooth, flowing mesh background representing compute flow, liquidity, and adaptability.
Grid Surface Background (Bottom-Left)
A structured grid texture that communicates precision, modeling, and analytical rigor.
Deep Gradient Background (Bottom-Right)
A deep, rich gradient transitioning across green and teal tones, reinforcing institutional strength and stability.
1.3 Usage Rules
Clearspace: At least 1× the stroke thickness of the logo.
Minimum Size: Digital ≥ 24px； Print ≥ 12mm
Do Not:
Distort or rotate the shape
Change stroke thickness
Add shadows, gradients, or outlines
Use on complex backgrounds (masking required if necessary)
2. Color System
2.1 Primary Colors
Deep Teal — #325351
Emerald Teal — #056A61
Soft Aqua — #79B8B2
Use Deep Teal as the dominant brand color for institutional, product, and official contexts.
Use Emerald Teal to create accented depth, especially in section dividers, hero gradients, or promotional content.
Use Soft Aqua for lighter, more open layouts, ensuring readability and reducing visual weight.
Maintain sufficient contrast between background and text to ensure accessibility.
Avoid mixing primary colors with unrelated hues without approval from the design system owner.
2.2 Secondary Colors
Graphite Gray — #2A2F32
Mist Silver — #DDE5E4
Crystal Mint — #51CCC1
Use Graphite Gray for neutral tone control and high-legibility typography.
Use Mist Silver to create light, analytic, structured surfaces in product UI.
Use Crystal Mint sparingly to highlight actions, key metrics, or points of interest.
Maintain sufficient contrast between text and background for accessibility compliance.
3. Typography
Source Serif Pro - Semibold
Source Serif Pro offers a balanced mix of classical serif forms and modern proportions. It enhances the brand’s premium and analytical character while remaining highly readable in both digital and print formats.
4. Abstract Shape
4.1. Flow Fields
4.1.1 Concept
Flow Fields are dynamic line-based waveforms that represent compute throughput, distributed execution, and tokenized flow across the network. Their movement mirrors the curvature logic in the Rax Finance logo—continuous, parallel, and structured.
4.1.2 Characteristics
Built from parallel continuous lines, reflecting multichannel compute flow.
Motion should feel controlled, not organic—representing engineered throughput rather than random nature.
Curvature radius must relate to the R-logo’s geometry for brand consistency.
Thickness stays uniform; no brush effects or variable pressure.
4.2. Perspective Grids
4.2.1 Concept
Perspective Grids represent structured compute environments, virtualized infrastructure, and the concept of “tokenized space”—a mathematical view of the network.
These grids echo:
data centers
compute chambers
virtualized GPU/CPU environments
abstract execution layers
4.2.2 Characteristics
Built on orthographic or perspective grids
Lines are evenly spaced with consistent stroke weight
Depth and vanishing point represent scalability and infinite compute capacity
Always clean, technical, and mathematical—not artistic or sketch-like
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